New Branding and Sales Team Help Drive Growth in 2019
Bruno, MN – January 23, 2019
Nemadji Research Corporation, a technology-based healthcare revenue solutions provider specializing in back-end Eligibility Detection, announced the company recently completed a major rebranding effort. Now known as Nemadji™, the brand reflects the company’s evolution of services in the ever-changing healthcare market.
Jason Benzie, Chief Executive Officer, says, “The healthcare ecosystem is rapidly changing, and more and more companies are beginning to compete in the revenue cycle space. We know we have to continue to develop essential solutions for our clients that complement our existing services while also evolving our Eligibility Detection offering to ensure we stay at the forefront of the industry.”
The rebranding was initiated to ensure the company continues to fulfill its mission of helping healthcare providers meet their objectives by delivering innovative solutions and providing exceptional client service. “We are positioning the company to be able to support our growth goals, and this initiative allows us to expand our service offerings under the same name our clients have come to know and trust,” explains Benzie.
Included in the rebrand was a top-to-bottom redesign of the company’s corporate name, logo, website, and graphics. The new brand better conveys the company’s mission, focusing on the partnerships the company forges with its clients, as well as the expertise of the in-house team. Regarding the name change, Benzie commented, “Our name has been a source of confusion in the past, because of that, we opted to remove the word ‘Research’ and be known simply as Nemadji to remain true to our northern Minnesota roots.”
To help drive company growth, a new sales team has been recruited to support key regions and maintain partner relationships.
Nemadji and its employees will continue to be active participants in the Healthcare Financial Management Association (HFMA), including showcasing the new look at HFMA Region V Dixie Institute in late February.
Nemadji partners with healthcare facilities to identify missing or unknown coverage on all types of patient accounts. We use a strategic combination of smart technology and human analysis that increases net revenue for healthcare providers. Learn more at nemadji.org.
Posted Jan 23, 2019