The HFMA Annual Conference is just over two weeks away, and whether you’re a veteran or a newbie, you should have a clear strategy for the event. Here are a few tried-and-true tactics to get the most educational and networking value from your time in Orlando.
Prep Like A Pro
Before you go, be sure to download the annual conference mobile app for quick access to the conference schedule, maps, and attendee list.
Take a look at the session schedule to identify breaks to give yourself time to charge your phone or laptop, check email, or set up meetings.
Tip for returning attendees: Make a shortlist of peers, presenters, and vendors you’ve met at previous conferences that you’d like to see again, and set up meetings now.
Set Your Intentions
Outline your three main objectives for the conference. Maybe you want to better understand new payment models, network with other revenue cycle leaders, and earn CPE credits. Or perhaps you want to learn more about blockchain, uncover new best practices, and discover ways to collaborate with clinicians to drive better performance. Jot down your goals, and revisit them each morning at the meeting.
You can also make a quick list of questions you hope to answer at the event. Some examples:
- What new regulations will affect our business in the next 12 to 24 months?
- How are other organizations improving their revenue cycle performance?
- What are my peers doing to advance their careers?
Tip for industry vets: Think about your past conferences, and then consider how you might reshuffle your priorities this year. Rather than focusing on knowledge building, perhaps you want to dedicate your days to networking—or vice versa.
Be Strategic About Your Time
The conference schedule is packed with early riser sessions, keynotes, and case studies. Consider divvying up the workshops with your colleagues in advance and then sharing what you’ve learned at a later time.
Tip for pros: If you’re presenting or volunteering at the conference, you will likely miss some sessions. Don’t hesitate to reach out to an expert whose presentation you missed when you’re back on your own turf.
Step Outside Your Comfort Zone
This year’s conference is challenging finance leaders to “be bold,” so why not mix it up? Take a risk and attend a session on a topic that’s new to you, or test a new technology. Or try out your social media savvy—industry meetings can be an ideal way to start sharing your ideas on Twitter or LinkedIn. Remember to use #HFMAAnnual in your tweets and posts.
Tip for experienced conference goers: Don’t just use your time in Orlando to connect with old friends. Dare yourself to make new connections and uncover ideas, resources, and processes to challenge the status quo.
Unpack What You’ve Learned
Back at the office, it can be tempting to jump right back into the routine. Instead, give yourself time to digest what you have learned. To keep the momentum going, try to implement at least one new idea from the conference into your work immediately.
Also, aim to follow up with your new contacts within a week. This will help keep the connection fresh.
Tip for CFOs and revenue cycle directors: Carve out time at a standing meeting or create another opportunity for your team to share what they learned at the conference with each other. Encourage your staff to provide at least one takeaway or lesson learned.
By following this advice, you and your colleagues can make the most of your time in Orlando. We look forward to seeing you there!
